A striking feature of the post Referendum period is the radicalization of Leavers. Amongst leading protagonists, many supported remaining in the EU's single market during the campaign. Subsequently, the focus shifted towards leaving the single market and customs union in order to fulfil a revised definition of true Brexit by enabling an independent trade policy. Now, control of the Governing party rests with a faction that openly embraces leaving the European Union without a deal, outriders deployed to dissemble about constructs like 'managed no deal', or 'WTO deal'.